'' MYSTICAL MAKE UP AND BEAUTY: 07 April 2011 //


Up Coming Products : Urban Decay : Urban Decay Summer 2011 Collection

URBAN DECAY Quinceañera Bag



It’s our birthday and we’ll sparkle if we want to! Help us celebrate 15 years of beauty with an edge, and - according to Latin American tradition - our entry into womanhood. Introducing
the second of our limited-edition 15-Year Anniversary items: the Quinceañera Bag. Flashy in
the coolest of ways, our Quinceañera Bag glitters purple and holds a sh*t ton of your favourite




• Our glittering purple vinyl cosmetic bag bedecked with signature ‘UD’ stamped golden
zipper pulls isn’t just a piece of eye candy to decorate your vanity with (but boy, will it
look cute propped up against your mirror). Its large size and rounded rectangle shape,
not to mention the see-thru inner pocket, make it top of the list for function too!
• Our Quinceañera Bag unzips around three sides. Throw in all your what-nots (plus the
kitchen sink!), and still be able find anything in hurry. You can see deep inside to find
even the smallest nub of a lip pencil you have stowed away in there.
• Purple satin lined interior gussets keep your makeup from falling all over the place as you
rifle through looking for your favourite UD eye pencil.
• A must have for any UD fan, we lined the Quinceañera Bag with our “UD 15” anniversary
ticking pattern, which coordinates with our other anniversary products.
• Don’t worry about your pretty little Quinceañera Bag turning into a hot-mess. All
sides inside and out can be wiped down to look like new in a jiffy, no matter how much
schmutz gets on it.
The Quinceañera Bag (SRP $26) is available at Sephora, ULTA, and select Macy’s. Or, online
at sephora.com, ulta.com, macys.com, beauty.com and urbandecay.com


Honey-Infused Lip Therapy


From the mighty Lisa Rinna bouche to the barely-there Kate Hudson pout, all lips need love.
Shower your kisser with the finest affection and prove your love with Lip Love Honey-Infused
Lip Therapy by Urban Decay. With a honey scent that guarantees you’ll be getting’ some
sugar, Lip Love conditioning lip oils keep your lips smooch-able while increasing fullness and
giving a hint of tint for that perfect “no-makeup” makeup look we all crave.

• Available in five wooing shades ranging from punchy pink to warm nude, Lip Love
Honey-Infused Lip Therapy provides your lips with a sheer/stained effect while nourishing
them with gloriously non-greasy lip-conditioning oils. The addictive texture is cushiony
with lots of glide and zero stickiness. Our array of colors leaves you with no excuse not
to have one in every handbag!
• Our lightly honey scented, highly conditioning formula contains Millet Oil (to heal the
delicate skin on lips), Vitamin C (to combat the effects of aging), Jojoba Oil (to replenish
moisture and soften the skin), and Apricot Kernel Seed Oil (to boost collagen production
from within for increased fullness).
• Making it’s debut in a see-thru tube crowned with a golden cap and embellished with
gold text, Lip Love Honey-Infused Lip Therapy features super-soft textured tip made of
TPE, ensuring a ‘no muss, no fuss’ application every time!

• “Failbait?” you ask. “What, pray tell does that mean?” Similar in meaning to a ‘cocktease,’
but without mal intent, ‘failbait’ is naturally a coyly flirtatious bird who gets a lot of
free drinks at the watering hole without ever putting out.
• DRIZZLE - sheer baby pink
• FAILBAIT - sheer coral
• LOLITA - sheer bright pink
• STUNG - sheer blackberry
• TAUNT - sheer nude
Lip Love Honey-Infused Lip Therapy (SRP $16) is available at Sephora, ULTA, and select
Macy’s. Or, online at sephora.com, ulta.com, macys.com, beauty.com and urbandecay.com.



















You have to multi-task all day, so your makeup should too! Introducing Urban Defense Tinted Moisturizer,
a product that does it all: featuring light moisture, just enough color coverage, zero parabens, anti-free
radical agents, and SPF 20!

• Our Tinted Moisturizer is sheer with just enough coverage to cover imperfections. Add a little Surreal
Skin Mineral Makeup on top and skin looks flawless (while protected)!
• Even girls who usually go bare will love Urban Defense – it never appears heavy or “made up”, even in
warm weather or outdoors.
• With just the right amount of tint, light-diffusing pigments in Urban Defense Tinted Moisturizers
diminish the appearance of fine lines and wrinkles, providing an ever-youthful finish. The formula is
buildable and highly breathable, so reapply as needed to get the coverage you desire.
• Our custom multi-mineral complex contains magnesium, potassium, sodium, zinc, lysine, and Vitamins
A & E to nourish your skin. Anti-oxidants ginseng root extract ginkgo biloba leaf extract help protect
against free radical damage…like a big bodyguard for your skin.
• Repackaged by popular demand in a squeeze tube, the new and improved packaging includes a
brushed silver metallic cap, and more product at a lower cost!!! Yep, we’ve got your backs!

• Apply Urban Defense after your cleansing/toning ritual by blending with your fingertips or a sponge.
Our new squeeze tube allows you control over how much product is dispensed while keeping your
makeup hypoallergenic and bacteria-free.
• Urban Defense Tinted Moisturizers look beautiful layered under our Surreal Skin Mineral Makeup…gives
an extra level of finish. The sheer shade spectrum works on a very broad range of skin tones.
• Apply some Razor Sharp Ultra Definition Finishing Powder on top of Urban Defense. Skin will look
naked, but perfect, kind of like Giselle’s ass in those Victoria Secret ads!


• Halo - sheer alabaster for fair skin tones
• Bodyguard - sheer nude for fair to medium skin tones
• Bulletproof - sheer sand for medium skin tones
• Forcefield - sheer fawn for medium to dark skin tones
Urban Defense Tinted Moisturizers (SRP $30) are available at Sephora, ULTA, and select Macy’s. Or, online
at sephora.com, ulta.com, macys.com, beauty.com and urbandecay.com.









Don’t accessorize your hands and feet… wardrobe ‘em! Starring purples, pinks, and shimmery,
glittery neutrals, the Rollergirl Nail Kit by Urban Decay defines summer 2011. So flaunt what
yo’ mama gave ya, and paint your nails funky with six primo polishes in mini commitment-free

•The disco-era-inspired Rollergirl Nail Kit includes six of our seasonally-sized nail polishes in
the ‘IT’ hues of summer 2011.
•Nail polishes are shades of the moment…custom designed for the season. We’ve edited this
season’s best shades down to six so that you won’t have to do the work! Shimmer, sparkle,
and bright pops of pink and purple promise ‘oohs and ahhs,’ and our seasonally-sized bottles
mean when the season’s over, you can move on!
•Breathe easy and look foxy with our top-notch, high-pigment polishes formulated free of
tolulene, formaldehyde, or DBP.
•Don’t be fooled by the mini bottles, each brush has 220 strands just like a standard nail
polish brush, allowing for flawless and streak-free, yet detailed application of our
cutting-edge colors.
•The Rollergirl Nail Kit comes encased in a pink and purple floral tray embossed with gold
accents, and a black and white image of our mod rollergirl (clad in bikini top and skates)
graces the back.

Ever wonder what the perks are to being friends with Ms. Decay herself? Well, count on
getting the finest quality make-up gifts and if you’re really lucky, you might even get a nail
polish named after you like her friend, Miss T!


FAME - champagne shimmer
LOVE TRAIN - opalescent shimmer
MISS T - bright orchid fuchsia
SUPERFREAK - gold shimmer base w/gold micro-glitter
WOODSTOCK - hot pink
XANADU - sheer purple base w/purple glitter
The Rollergirl Nail Kit (SRP $28) is available at select Macy’s locations. Or, online at macys.
com and urbandecay.com.

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