'' MYSTICAL MAKE UP AND BEAUTY: 02 December 2010 //


Essence Black and White Collection Preliminary Info



Introducing one of the most popular trends from the international catwalks: the black & white look! In all combinations, shapes and patterns and, above all, for your make-up! From January to February 2011, essence begins the year with the awesome “black & white" trend edition – a breathtaking range of products that provide extraordinary styles with just two colours! Graphical designs and contrasting black and white shades give every look that extra special touch for a guaranteed trendy start to the year!

essence black & white mono eyeshadow

A cool design, a cool style! Two intense mono eyeshadows – in black and white, of course – with a softly shimmering pearl effect create unique accents for your eye make-up. For an expressive look and a great appearance at the next party!

Available in 01 black out and  02 white hype.


essence black & white duo eye pencil

Would you prefer shimmering highlights or deep-black accents? The duo eye pencil makes it easy to achieve both in the twinkling of an eye! You can conjure-up beautiful effects with the pearly white end and use the black end to emphasize your eyes and give them added depth. Who can possibly resist you now?

Available in 01 dare for 2.



essence black & white false lashes

The coolest lashes are black & white, ultra-long and fluttery in true 1960’s style! These false lashes come in two different designs for a great look at the start of the year! Little individual lashes add volume and the false lashes with the white tips are the ultimate party must-have of the winter season! Available in 01 black eyed piece (single) and 01 let the show begin.


essence black & white lip pencil

A true highlight! Create fabulous effects on your lips with the new black & white lip pencils. Use the daring black or cool white with a slightly shimmering finish to perfectly complement your awesome black & white look. Available in 01 black out and 02 white hype


essence black & white nail polish

Neither matt nor glossy – these new black & white nail polishes have a soft touch effect! No matter whether you go for black or white – it’s sure to give your black & white styling that extra special touch.

Available in 01 black out and 02 white hype.


essence black & white nail fashion sticker

Now you can conjure the popular cracked look to your nails faster and easier than ever before! Absolutely no waiting times and guaranteed to be error-free – simply select your favorite image, stick onto clean nail and file into shape using the nail file.

Available in 01 envy my nails and 02 paralyzed


essence black & white top coat

Exciting, unusual, different: totally black & white à la essence! The top coat with a white holographic appearance gives your nails a special look. An absolute must-have in white for extra extravagance this winter!

Available in 01 white holo.


essence black & white nail fashion file

Create the ultimate nail design in just a few seconds: The nail fashion file in a gorgeous black and white design is an essential accessory for perfect nails! It files the nail fashion stickers to the desired length in an instant to complete your amazing black & white look



essence “black & white” will be available in stores in January and February 2011.

BeYu Heartbreakers Collection for Holiday 2010

Beginning of December 2010 – @  Douglas perfumeries Germany, Czech Republic, , Italy,Netherlands, Turkey,Poland,Spain,




BeYu Heartbreaker Collection for Holiday 2010
Heartbreaker Lip Gloss – Eur 10.80



Heartbreaker Eyeshadow Palette – Eur 16.80





Heartbreaker Mascara – Eur 14.00



Real Time Analytics