'' Le Parfum d’Alice by Nejma | MYSTICAL MAKE UP AND BEAUTY Le Parfum d’Alice by Nejma - MYSTICAL MAKE UP AND BEAUTY //

10/04/2015

Le Parfum d’Alice by Nejma





When Alice Lavenat, a young perfumer working for Jean Niel in Grasse, entered the 2014 French Perfumers Young Perfumer of the Year Competition she had no idea where it was going to lead……

The brief was deceptively simple: create a fragrance with blackcurrant buds at its heart. More than 100 young perfumers from 20 countries around the world entered the competition but the judges’ decision was unanimous and at the World Perfumery Congress in Deauville Alice was awarded this prestigious prize.


Alice’s winning creation opens on refreshing notes of rhubarb, blackcurrant, pink grapefruit and pink pepper. At its heart lies a rich bouquet of peony, subtly blended with orange blossom absolute and Turkish rose absolute completed by the delicate fruity notes of blackcurrant absolute. The fragrance is enriched by a base of Haitian vetiver, labdanum and, in a nod to Alice’s roots, the woody notes of cognac barrels.





I grew up near Cognac, where my grandfathers were both winemakers, I was surrounded by the smell of grape juice and those of cognac spirits. These scents remain for me my first olfactory emotions and triggered my passion for the world of fragrance”.

Having created the winning fragrance, Alice returned to her work at Jean Niel but there were further accolades in store. One of Jean Niel’s clients, Marie Lise Bischoff creator of the Nejma brand, fell in love with Alice’s creation and decided that she wanted to produce it as a stand-alone scent under the Nejma banner. Marie Lise was determined to bring this talented young perfumer to the fore and the fragrance not only carries Alice’s name but she also has her signature on the box.


Top Notes

Rhubarb, Black currant, Pink grapefruit, Pink pepper

Heart Notes 
Peony Orange blossom absolute, Turkish rose absolute,Blackcurrant absolute
Base Notes
Haitian vetiver, Labdanum, Cognac wood

Le Parfum d’Alice launches exclusively at Harvey Nichols in April priced £165 for 100ml EDP.



Alice Lavenat studied perfumery at I’IPSICA in Versailles (L’Institut Superieur International du Parfum, de la Cosmetique et de L’Arome Alimentaire) under the tutelage of Gerard Anthony who became her mentor.
The association with Nejma continues and Alice has worked closely on the new Gold Collection, which launches later this year.

For me the bottle looks amazing like a solid gold.

* The bottle is reminding me Guerlain's old bottles what do you think? 
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Efsun Saunders

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