MYSTICAL MAKEUP AND BEAUTY

11/09/2013

Urban Decay Heavy Metal Glitter Eyeliner For Holiday 2013

Labels: Christmas 2013, eyeliner, EYES, Liquid Eye Liner, liquid liner, Makeup Collections, Upcoming Collections, Urban Decay, Urban Decay 2013 Collections, Urban Decay Collections, Urban Decay Holiday 2013 Collections

Like a gateway drug to hardcore sparkle, Heavy Metal Glitter Eyeliner provides a heavy dose of glam-rock—minus the frequent stints in rehab. But lest these glittery liners fade away into obscurity like far too many once-hot rock stars (Axl Rose, anyone?), we decided it was time to give them a makeover. Urban Decay relaunches Heavy Metal Glitter Eyeliner. It’s the same fan- favorite formula as before, just with a hot new look and two new shades. This water-based, buildable liner contains super-fine glitter in a clear base that dries down quickly and REALLY stays put (for long wear without any fallout). Wear Heavy Metal alone, apply it over our Eyeshadow or layer two shades together for a more intense glam-rock effect.

For pure, unadulterated sparkle, nothing delivers the goods like Heavy Metal. And wait until you see our two new shades, Amp (light blue with iridescent glitter) and Junkshow (bright pink with iridescent glitter), which came from an unlikely source—our Senior VP of Product Development’s two-year-old son! Her kids were playing in her makeup drawer while she was getting ready one day, and he mixed two shades of Heavy Metal together. It looked so cool that she had to show Wende! The next thing we knew, Amp and Junkshow were born.

Our revamped component features a cool lightning bolt deco on the bottle and a shiny gunmetal cap debossed with the UD logo. We kept the same precise, thin-tipped brush as before, which makes it easy to creates fine, glittery lines. Want more sparkle? Use the side of the brush to sweep sparkle all over your lids. Or, for an even bolder, jewel-encrusted look, remove the wiper (the little piece that controls how much product comes out of the bottle) and tap on Heavy Metal with your fingers.

The glitter is suspended in a gel, so it won’t separate in the bottle (which means you don’t need to shake the bottle like you do with watery formulas). Peach and cucumber extract condition the skin, while carrot extract smooths and softens.

HEAVY MEtAL GLittER EYELinER is AVAiLABLE in sEVEn sHADEs:

MiDniGHt COWBOY – beige glitter
GLAMROCk – silver glitter
DistORtiOn – iridescent glitter
ACDC – bright purple glitter
sPAnDEX – deep blue-black with iridescent glitter
AMP – light blue with iridescent glitter
JUnksHOW – bright pink with iridescent glitter