MYSTICAL MAKE UP AND BEAUTY

Step 1: Select Your Style

Paul & Joe’s new Lipsticks allow you to express your style with three cute and utterly collectable cases.
For the glamour girl who wants to dress up her makeup bag, pick Lipstick Case L a sleek metal case with luxurious appeal – so gorgeous, it looks like an accessory!
For the classic chick who likes her beauty routine simple and sleek, select the New Classic Lipstick Case With a simple pink and white design and stamped with Paul & Joe’s new signature logo, this sophisticated case provides appealing, understated beauty.
For the true Paul & Joe fanatic pick up Lipstick Case trendy paper cases in five adorable prints inspired by Paul & Joe’s recent runway collection. Try one of each design and mix & match your case to suit your style!

Step 2: Select Your Texture

Paul & Joe lets you personalize your perfect pout with three lipstick textures that range in opacity for a smile that is entirely your style. Available in three textures: sheer, natural and full coverage.
Sheer: A succulent, sexy texture that leaves a dewy, fresh finish. This texture contains a watery melting base comprised of essential oils that liquefy instantly upon application for a dazzling finish. Ultra shiny and glossy, lips are left smooth and supple.
Key Ingredients & Benefits:

• Brown Rice Germ Oil – Emollient
• Jojoba Oil – Emollient
• Lavender Oil – Emollient
• Orange Flower Water – Moisturizer
• White Lily Extract – Moisturizer

Texture Attributes:

• Translucency: *****
• Shine: *****
• Color Intensity: *

Natural: This pure texture creates plump, radiant lips with beautiful color and just the right amount of intensity and shine. With a dense and nourishing consistency, the creamy, luxurious formula settles softly on top of the lips for a youthful, natural finish.
Key Ingredients & Benefits:

• Cocoa Butter – Emollient
• Jojoba Oil – Emollient
• Lavender Oil – Emollient
• Orange Flower Water – Moisturizer
• White Lily Extract – Moisturizer

Texture Attributes:

• Translucency: ***
• Shine: ****
• Color Intensity: ***

Full Coverage: This total coverage texture adds daring and dramatic color for deeply saturated, head-turning hues. Full Coverage contains highly pigmented powder that feels creamy and smooth while hugging the lip for intense, true color.
Key Ingredients & Benefits:

• Jojoba Oil – Moisturizer
• Lavender Oil – Emollient
• Orange Flower Water – Moisturizer
• White Lily Extract – Moisturizer
• Zea Mays Germ Oil – Emollient

Key Attributes:

• Shine: ***
• Color Intensity: *****

Step 3: Select Your Lipstick (Refill) Color

Paul & Joe provides a rainbow of colors in each texture – sheer, natural and full coverage – to personalize your pucker and make you the makeup artist. From pale pinks to punchy peachy hues, Paul & Joe’s color selections are truly your pot of gold!

• #101 Secret D’or – A pretty touch of sheer golden shine (Sheer)
• #102 Sheer Bliss – Succulent, fresh and perfect on every pout (Sheer)
• #103 Just Peachy – A faint, juicy orange that flatters every tone (Sheer)
• #104 Mademoiselle – A ladylike and graceful pink with elegant shine (Sheer)
• #105 First Kiss – A pink with pop that adds flare to every pucker (Sheer)
• #201 Potpourri – Natural and sexy beige, perfect for day or night (Natural)
• #202 Prêt-à-Porter – An easy-to-wear beige with a touch of soft pink (Natural)
• #203 Petite Princess – A completely kissable sherbet hue (Natural)
• #204 Toujours Heureux – A juicy orange shade that means “always happy” in French; simply  apply and start smiling (Natural)
• #205 Strawberry Jam – A sweet, fruity and rich coral red (Natural)
• #206 Joie De Vivre – A very cherry red (Natural)
• #207 Grapevine – Soft pink that packs just the right amount of punch (Natural)
• #208 Le Marais – A classic and cool sepia tone (Natural)
• #301 Mon Mimi – A sexy and sophisticated nude (Full Coverage)
• #302 Retro – Nostalgic and necessary pink-beige (Full Coverage)
• #303 Silk Stockings – A delicate and beautiful vermillion red (Full Coverage)
• #304 Rouge – The truest red that absolutely oozes sex appeal (Full Coverage)
• #305 La Vie en Rose – A modern twist on fuchsia (Full Coverage)
• #306 Avenue Montaigne – Named after the famous Paris street and home to Paul & Joe’s flagship shop, this elegant Bordeaux is timeless and edgy (Full Coverage)
• #307 Cathedral – A classic deep, red- chocolate (Full Coverage)