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Estée Lauder Hydrationist

A fantastic new addition to the Estée Lauder skin care stable is set to grace shops in early 2010 with the introduction of the Hydrationist moisturiser.
Hydrationist is said to rehydrate skin for up to 24 hours, and features Bio-Mimetic Water and a Sustainable Moisture Complex.
The presence of Bio-Mimetic Water is said to help to boost the production of the skin’s natural moisture, and is backed up by magnesium, calcium and zinc.
The Sustainable Moisture Complex helps skin to naturally build and maintain a strong moisture barrier, and is said to strengthen it by up to 50% after just four weeks’ continual use.
Nadine Pernodet, of Estée Lauder, explained why the product is key in the fight against the signs of aging:
“Dehydrated skin is prone to premature ageing; dehydration accelerates the ageing process.”
“We know that moisture is a key defence against premature ageing. Basically, if you want to slow down the ageing process, hydration needs to be addressed.”
In order to fulfil its maximum potential, Hydrationist should be applied morning and night in combination with an effective repair serum.
Hydrationist skin care products will be available in three different options- a creme for Dry Skin, a creme for Normal/Combination Skin and a lotion for Normal/Combination Skin, and are due to hit shelves in February.
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Estée Lauder Hydrationist - MYSTICAL MAKE UP AND BEAUTY