10/04/2015
Le Parfum d’Alice by Nejma
When Alice Lavenat, a young perfumer working for Jean
Niel in Grasse, entered the 2014 French Perfumers Young Perfumer of the Year
Competition she had no idea where it was going to lead……
The brief was deceptively simple: create a fragrance with
blackcurrant buds at its heart. More than 100 young perfumers from 20 countries
around the world entered the competition but the judges’ decision was unanimous
and at the World Perfumery Congress in Deauville Alice was awarded this
prestigious prize.
Alice’s winning creation opens on refreshing notes of
rhubarb, blackcurrant, pink grapefruit and pink pepper. At its heart lies a
rich bouquet of peony, subtly blended with orange blossom absolute and Turkish
rose absolute completed by the delicate fruity notes of blackcurrant absolute. The
fragrance is enriched by a base of Haitian vetiver, labdanum and, in a nod to
Alice’s roots, the woody notes of cognac barrels.
“I grew up near
Cognac, where my grandfathers were both winemakers, I was surrounded by the
smell of grape juice and those of cognac spirits. These scents remain for me my
first olfactory emotions and triggered my passion for the world of fragrance”.
Having created the winning fragrance, Alice returned
to her work at Jean Niel but there were further accolades in store. One of Jean
Niel’s clients, Marie Lise Bischoff creator of the Nejma brand, fell in love
with Alice’s creation and decided that she wanted to produce it as a stand-alone
scent under the Nejma banner. Marie Lise was determined to bring this talented
young perfumer to the fore and the fragrance not only carries Alice’s name but
she also has her signature on the box.
Top Notes
Rhubarb, Black currant, Pink grapefruit, Pink pepper
Heart Notes
Le Parfum
d’Alice
launches exclusively at Harvey Nichols in April priced £165 for 100ml EDP.
Alice Lavenat studied perfumery at I’IPSICA in
Versailles (L’Institut Superieur International du Parfum, de la Cosmetique et
de L’Arome Alimentaire) under the tutelage of Gerard Anthony who became her
mentor.
The association with Nejma continues and Alice has
worked closely on the new Gold Collection, which launches later this year.
For me the bottle looks amazing like a solid gold.
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