Generation Q - is generation YOU! It’s what they tell you not to do; it’s what you see your true self through. It’s what is old and what is new. What you know and what you knew. It’s what you feel and what is true. – Alex Box, Illamasqua Creative Director
Driven by this desire to constantly challenge the status quo, we are proud to break the unspoken prejudice of age as we launch our new AW12 collection - Generation Q. This new, dynamic range of expressive textures and shades provides the industry’s only antidote to the homogenised outdated vision of beauty.
Generation Q is a celebration of beauty. Ageless, and without limits or restrictions. It’s our declaration to the world that beauty is inclusive, not exclusive. In fact, Generation Q is a clear message to everybody, everywhere that beauty is not young, old, black, white, male or female, but anything, everything and everyone. If you’re someone who does not want age to define them, don’t want to blend in and fade away, you are Generation Q.
For Illamasqua, this is a stand we were born to take. So in typical Illamasqua style, we have done something that no other brand would or could do. Generation Q campaign will go against the industry’s unspoken and despicable taboo, by featuring older models as well as young. Hiding your age is like hiding your true identity. After all “Illamasqua customers will not be told what to do and when to do it” Julian Kynaston, Illamasqua Founder.
Illamasqua is not just make-up for the skin. It’s make-up for a mind-set. And it’s why all the Generation Q models aren’t models at all, but real make-up fans, with a real life and real sense of their own beauty. The future of beauty is changing and we are the new voice of a brand new generation - Generation Q, where beauty has no age limits
Inspired by backstage beauties, talented designers, runways and VIP fashion events, the NYFW 2012 Color Collections by Zoya for Fall 2012 are simply stunning. Choose from full-coverage creams and metallics or incredibly shiny jellies. If it’s in style this season – Zoya has it!
Each New Fall Collection (Designer, Diva and Gloss) features color that is beautiful, long-wearing and “haute” off the New York Fashion Week (NYFW) Fall 2012 runway!
Stop 'pussyfooting around' and spread the word
18,000 women are diagnosed with a gynaecological cancer in the UK every year and of these women, 7,700 will die. That’s over 50 women receiving devastating news and 20 families torn apart by the loss of a woman they love, every single day in the UK.
Why? Because we don’t like to talk about matters gynaecological. In fact many of us can’t even say it, never mind spell it! Awareness is low and women don’t know or discuss the signs to look out for.
So…. in September, The Eve Appeal, the only national charity dedicated to raising funds and awareness of all five gynaecological cancers, is asking women to stop pussyfooting around and to join in with their ‘Funny Feet’ campaign.
Funny Feet campaign
Funny Feet encourages people to get involved, not only to learn about the signs and symptoms of these cancers but also to raise money to fund vital world-class research to help save women’s lives.
To take part in Funny Feet you just have to wear the ‘wrong shoes’ somewhere and make a donation to The Eve Appeal.
- wellies to work
- slippers to school
- heels to hockey
- flip flops to football
- boots to ballet
- odd shoes to the opera
- clogs for clubbing
The only limit is your imagination and safety but don’t forget “between saying and doing, many a pair of shoes is worn out” Iris Murdoch
Gather your group, (schools, clubs, offices, gyms etc) and register your Funny Feet Day fundraising event. Try sponsored group shoe swapping events – football team in ballet pumps versus ballet troupe in football boots. Or how about sponsoring John from Accounts to wear killer heels for the day? Just how long will he last?
Step into the shoes of Elvis Presley when he said “I think I have something tonight that's not quite correct for evening wear. Blue suede shoes.”
Research recently conducted by The Eve Appeal revealed that one in four women find talking about gynaecological symptoms embarrassing, even with friends and family. We need to put the ‘shoe on the other foot’ and turn this around.
Says Robert Marsh, CEO of The Eve Appeal, “We know that earlier diagnosis of gynaecological cancers can help save lives so let’s stop pussyfooting around, break down that wall of embarrassment and get talking to share vital information”
“The Eve Appeal website contains valuable information to inform and educate women about the signs and symptoms to look out for”. Go to www.eveappeal.org.uk for further information or to register your Funny Feet day.
A decadent mirrored palette that celebrates the most seductive eye looks of all time. From sexy neutrals to passionate purples and sultry, smoky grays, The Return of Sexy offers a complete range of shades paired with a variety of mattes, shimmer, sparkle and pearl finishes. This take-anywhere palette includes 15 must-have shadows organized into three provocative collections: The Ingénue, The Icon, and The Bombshell. Tucked beneath the mirror are three detailed get-the-look cards for easy step-by-step application.
Cosmetics Company Reverses Earlier Decision to Sell Products in China, Where Animal Tests Are Required
London – Following discussions with PETA US – and after receiving e-mails from thousands of its supporters – top cosmetics company Urban Decay has cancelled previously announced plans to begin marketing its products in China, where cruel and deadly animal tests are currently required by the government. For staying true to its slogan – "We don't test on animals. How could anyone?" – at the cost of potential financial benefit, Urban Decay has been returned to the Humane Cosmetics Standard endorsed by PETA UK and will also receive PETA US' Courage in Commerce Award.
"Urban Decay is a corporate champion in PETA's book for refusing to pay for animals to be harmed and killed for the sake of overseas profits", says PETA UK Founder Ingrid E Newkirk. "The company's ethical decision also reveals the moral decay of other larger companies that have sold animals out for a market share in China."
Bold and edgy, Urban Decay's cosmetics products – many of which are specially marked with a purple pawprint to show that they are vegan – have long been a top choice for consumers who are as fashion conscious as they are concerned about animal welfare.
Not all companies are as principled as Urban Decay is: Estée Lauder, Avon and Mary Kay recently changed their animal testing policies in order to begin paying for poisoning tests on animals to market their products in China. But ethical companies such as Urban Decay may not have long to wait before non-animal tests are accepted in China: thanks to PETA US–funded scientists, the Chinese government is now poised to accept its first-ever non-animal test for cosmetics ingredients.
For more information on animal testing, please visit PETA.org.uk.
Archie Comics and MAC Cosmetics are opening San Diego’s Comic-Con with the announcement of MAC’s latest licensed beauty collection. A full color cosmetics collection, intended to spotlight the looks of the strip’s Betty and Veronica characters, is slated for a spring 2013 launch. To promote the collaboration, comic book artist Dan Parent will spend Wednesday and Thursday at MAC’s Gaslamp store in San Diego, demonstrating comic book illustration and providing custom caricatures to fans. MAC artists will also provide makeup looks inspired by Betty and Veronica.