Labels: 2012 Collections, Makeup Collections, Shiseido, Shiseido 2012 Collections, Shiseido Collections, Upcoming Collections
Shiseido’s trademark camellia motif is part of Shiseido’s culture. In addition to the camellia being a long beloved plant in Japan, it was the favorite flower of Shiseido’s first president, Shinzo Fukuhara. The camellia logo first appeared in 1915, after Shinzo himself designed the prototype for it. The bloom pointing upward represents aspiratio, while the camellia that points down represents modesty. The idea is that by balancing these virtues on the inside, a person can achieve true beauty.