Labels: 2012 Collections, Calvin Klein, CK ONE, CK One Colour Cosmetics, Makeup Collections, Upcoming Collections
Calvin Klein will launch a full range (over 130 products) of ck one color cosmetics. The products will debut in late April 2012
Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH] and Coty Inc., a leader in the global beauty industry, today unveiled the first worldwide advertising campaign introducing ck one color cosmetics, a full line-up of over 130 products that all capture the core ck one brand DNA – authentic, confident, and cool.
The advertising imagery portrays real, natural beauty through a diverse cast of women and men that embody the brand’s legacy of individuality. The ck one color cosmetics campaign will debut worldwide beginning in March 2012.
“ck one has maintained its status as an iconic global brand since it first launched in 1994,” said Catherine Walsh, Senior Vice President of American Fragrances, Coty Prestige. “With the introduction of ck one color cosmetics we go beyond fragrance, addressing the consumer’s desire to define their individuality. The new campaign, combined with innovative products, continues the ck one legacy of authenticity and accessibility by connecting consumers with the brand in a modern and vibrant way.”
“With its fragrance roots, expanding into a color cosmetics line was a natural progression for the ck one brand,” said Tom Murry, President & Chief Executive Officer, Calvin Klein, Inc. “This latest extension embodies the energy and free spirit of ck one, offering fresh and unique beauty products that are ideal for today’s youthful, independent consumer.”
Labels: 2012 Collections, Makeup Collections, OBCC, OBCC 2012 Collections, OBCC Collections, OBSESSIVE COMPULSIVE COSMETICS, Obsessive Compulsive Cosmetics 2012 Collections, Upcoming Collections
OCC’s S/S 2012 Collection “The Garden” also includes freshly-picked Loose Colour o in a bouquet of the rarest floral shades yet. Loose Colour Concentrate, our super saturated pearlescent pigment powders can be used in a variety of ways to bring colour and shimmer wherever it’s desired. Recommended for eyes & cheeks on its own, mixed with our clear lip tar for a luminous lip look, and anywhere (and any way!) your imagination dictates!