20/06/2012
MARKS & SPENCER New Makeup Collection Launch
Makeup reviews and beauty tips. Follow my blog with bloglovin´
M&S has launched a brand new dedicated beauty offer to be rolled out across its stores nationwide and online. Positioned as Your Beauty - the best of nature & Science, M&S has reviewed its entire beauty offer, repackaging and improving all of its existing own brand products and will reveal a totally new store fit and customer service offer. The brand new dedicated M&S Beauty department will also feature an exclusive edit of some of the leading niche beauty brands from Europe and the USA, handpicked to be included in the department. M&S experts have spent months searching for brands that offer the very best of nature and science and each range has been selected for its unique story from Apivita - Greece’s top natural skin and hair care range, derived from Greek honey bees, to Dr Murad; ‘transforming skincare’ from one of the US’ leading doctor brands. M&S will also launch a new own-brand range called Pure, a skincare and bodycare brand with a natural and eco friendly proposition. Recognising that more and more customers are looking for products which perform and offer luxurious formulations, but which are also natural, kind to the environment and eco-friendly, the Pure range has been developed to offer a kinder alternative to more pharmaceutical skincare products on the market without compromising on quality and results. Service and customer advice is a key part of the new beauty departments. Experienced and expertly trained beauty advisers will be on hand to offer specialist and impartial advice to customers. The aim is to make beauty buying simple, fuss-free and enjoyable with no hard sell. All beauty advisers have been specially selected and will undergo a rigorous training programme, specifically designed by industry experts. This includes skincare, hair care and makeup training, practical make-up application for all occasions and skin analysis. M&S Beauty aims to reinvent the beauty shopping experience both in store and online with ground breaking new technology that allows customers to access expert advice at all times of the day in store and online. Innovative new interactive tools exclusive to M&S include the ‘Virtual Makeover’ counter which allows customers to experience different make up looks and skin consultations ‘virtually’, either from a photo or a model. The first beauty department in M&S’ Kensington High street branch and the online ‘shop’ launched simultaneously on 22 May and the roll out of the new departments continues throughout the next 12 months reaching over 100 by Summer 2013. M&S’s overseas customers will also have the chance to experience the new beauty offer as it will be rolled out internationally from early Autumn starting with flagship stores in Prague and Poland.
MARKS & SPENCER UNVEILS EXCITING NEW BEAUTY OFFER A BRAND NEW SHOPPING EXPERIENCE, CHANGING THE FACE OF BEAUTY
M&S has launched a brand new dedicated beauty offer to be rolled out across its stores nationwide and online. Positioned as Your Beauty - the best of nature & Science, M&S has reviewed its entire beauty offer, repackaging and improving all of its existing own brand products and will reveal a totally new store fit and customer service offer. The brand new dedicated M&S Beauty department will also feature an exclusive edit of some of the leading niche beauty brands from Europe and the USA, handpicked to be included in the department. M&S experts have spent months searching for brands that offer the very best of nature and science and each range has been selected for its unique story from Apivita - Greece’s top natural skin and hair care range, derived from Greek honey bees, to Dr Murad; ‘transforming skincare’ from one of the US’ leading doctor brands. M&S will also launch a new own-brand range called Pure, a skincare and bodycare brand with a natural and eco friendly proposition. Recognising that more and more customers are looking for products which perform and offer luxurious formulations, but which are also natural, kind to the environment and eco-friendly, the Pure range has been developed to offer a kinder alternative to more pharmaceutical skincare products on the market without compromising on quality and results. Service and customer advice is a key part of the new beauty departments. Experienced and expertly trained beauty advisers will be on hand to offer specialist and impartial advice to customers. The aim is to make beauty buying simple, fuss-free and enjoyable with no hard sell. All beauty advisers have been specially selected and will undergo a rigorous training programme, specifically designed by industry experts. This includes skincare, hair care and makeup training, practical make-up application for all occasions and skin analysis. M&S Beauty aims to reinvent the beauty shopping experience both in store and online with ground breaking new technology that allows customers to access expert advice at all times of the day in store and online. Innovative new interactive tools exclusive to M&S include the ‘Virtual Makeover’ counter which allows customers to experience different make up looks and skin consultations ‘virtually’, either from a photo or a model. The first beauty department in M&S’ Kensington High street branch and the online ‘shop’ launched simultaneously on 22 May and the roll out of the new departments continues throughout the next 12 months reaching over 100 by Summer 2013. M&S’s overseas customers will also have the chance to experience the new beauty offer as it will be rolled out internationally from early Autumn starting with flagship stores in Prague and Poland.
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