Sephora is encouraging you to be more naughty than nice this holiday with Beauty Envy, a fun, new interactive Facebook App that allows you to keep, swap and even steal the most spectacular virtual beauty gifts of the season. This free App will have you and your friends vying for items from the hottest brands, including tarte, TARINA TARANTINO, bareMinerals, Laura Mercier and Hourglass. And as a reward, Sephora is offering players a free gift with any online purchase and a chance to win the real version of their virtual gift – one winner a day for 30 days.
Sephora worked with Rally, a specialty unit of Universal McCann focused on social media, to create the new App. Download the free App beginning November 23, 2010 directly from Sephora’s Facebook page and immediately start receiving virtual gifts! First, play to find out what your virtual beauty gift is from one of more than 200 coveted items randomly selected by Sephora. The gift can be kept or swapped the following day when you have a chance to virtually exchange your gift again. Sephora’s gift to all who play is a promo code for a free, limited edition tokidoki beauty tote bag with any online Sephora purchase, while supplies last. This reusable tote features the criminally cute designs from the cult tokidoki beauty collection presented exclusively at Sephora.
Next, share the App with your friends via Facebook, and that’s when the fun really begins! The Beauty Envy App tracks the gifts your friends have received and allows you to view them by clicking on “My Beauty Envy Friend.” From there, you can decide if you want to keep what you have, swap it for a new random selection from Sephora, or if you’ve got beauty envy, steal something you like even better from one of your friends. That’s right! You can take your friend’s virtual gift, but be careful; one of your friends could be ready to swipe yours as well!
The Sephora Facebook Beauty Envy Game will also show you which virtual beauty gift has been stolen the most that day and allow you to browse and “Like” your favorites. By Liking your favorite products, your friends will know what you really want from Sephora this season. After all, the best way to avoid having real beauty envy is to ask for you Like, your friends will thank you.