This mascara's patented Triple V Brush delivery system coats lashes one luxurious layer at a time for full, longwearing, clump-free, water-resistant definition. The rich, hydrating formula evenly builds thickness and smoothness, delivering a full fringe of blacker-than-black lashes with dewy shine. This natural and exclusive formula dries quickly without smearing, smudging, clumping, or flaking. An infusion of nourishing, protein-rich Argan Oil conditions and supports hair growth for lush, supple, healthy lashes. The GOGO Campaign: Get One, Give One Beauty for a cause. Josie Maran has teamed up with City of Hope, a leading cancer research, treatment, and education institution, to launch the Get One Give One Campaign. For each GOGO mascara purchased, Josie Maran Cosmetics will donate one mascara to a City of Hope cancer patient/survivor (up to 5,000 units). Thereafter, through Aug. 2012, $1.00 from the sale of each GOGO mascara will be donated to City of Hope's research, treatment, and education of women's cancers. Minimum donation of $25,000. With your purchase, you are helping women look better, feel better, and build self-esteem. Now isn't that beautiful?