MEXICO CITY, México, July 29, 2010 – In response to public concern over the limited edition MAC Rodarte makeup collection, set to launch in fall 2010, MAC will donate all of its global profits from this collection to a newly created initiative to raise awareness and provide on-the-ground support to the women and girls in Juarez. MAC and Rodarte are deeply sorry that this makeup collection was so offensive to the people of Mexico and concerned global citizens.
This announcement follows a meeting last evening in Mexico City with MAC executives and Mexican government officials, including CONAVIM (Comisión Nacional Para Prevenir y Erradicar la Violencia Contra las Mujeres/National Commission to Prevent and Eradicate Violence Against Women.)
During the meeting, held at the Mexican Ministry of Foreign Affairs, this collective group committed to working together on the overall direction of the new initiative to help the women and girls of Juarez and to raise global awareness of their plight. MAC executives reiterated their deep regret and reinforced that it was never MAC’s or Rodarte’s intent to minimize the suffering of the women and girls of Ciudad Juarez.
In the coming weeks, MAC and Rodarte will be consulting with members of CONAVIM´s advisory board, as well as other local and global experts, to develop a comprehensive framework that provides grants to local and international organizations with a track record of improving the lives of the women and girls in Juarez.
“We are deeply sorry and apologize to everyone we offended, especially the victims, the women and girls of Juarez and their families. We have heard the response of concerned global citizens loud and clear and are doing our very best to right our wrong. The essence of MAC is to give back and care for the community and our initial handling of this makeup collection was not reflective of MAC’s values. MAC and Rodarte are committed to using these learnings to raise awareness on this important issue and to leverage our unique platform to help the women and girls of Juarez,” said MAC President John Demsey.
“Rodarte is committed to using creativity for positive social change. As designers, we strongly feel it is our responsibility to use ideas and actions for the good of our global community and are truly sorry for the offense we have caused. We are raising our voices in support of the strong women and girls of Juarez and joining others who are working internationally to improve their lives,” said Kate and Laura Mulleavy, designers of Rodarte.
Last week, MAC and Rodarte announced they would also be renaming the products and redesigning the marketing materials associated with the collection.
MAC has a longstanding tradition of service in Mexico, supporting important social causes in the country such as HIV prevention and treatment. Since 2002, the MAC AIDS Fund has donated hundreds of thousands of dollars to local entities, including Fundación Eudes, La Casa de la Sal, A.C., Ser Humano, A.C., Mesón de la Misericordia Divina A.C., Pirana Studio, and Fundación Unidos por un México Vivo.
MAC has had operations in Mexico since 1999. The brand currently employs more than 150 local professionals.
The OPI Go Goth! Halloween Mini Nail Lacquer Set is the perfect goodie for you or a friend for Halloween 2010. This limited edition set includes four mini nail lacquers that are perfect for the spooky season! Included with the nail polish is a black lace cuff bracelet for just a little extra Halloween fun! Snag your set today; the Go Goth Mini Sets are available for a limited time only! Includes 1/8 oz bottles of:
- OPI Obscurity – a matte black nail polish
- OPI Sanguine – deep, dark blood red-maroon nail polish
- OPI Unripened – a dark glittering green nail polish
- OPI Nevermore – blackened purple nail polish
- FREE black lace cuff bracelet
Refine & Finish
A mirrored compact featuring a mineral-powder foundation and a setting powder.
This sleek mirrored compact features the final two steps in the complexion-perfection process and comes complete with a fan brush—making a flawless face easy to achieve for the girl on-the-go. Velvet Mineral Foundation Pressed Powder is a lightweight mineral powder foundation that reduces the appearance of fine lines and wrinkles and evens-out skintone. It glides on effortlessly without any mess. Top it off with the PowderSet, a colorless setting powder that eliminates shine and sets your makeup application for all-day wear. A favorite among celebrities, it's great for quick touch ups throughout the day, as it adds no color but provides extra staying power to your makeup.
Velvet Mineral Foundation Pressed Powder does not have any Bismuth Oxy Chloride, which is an additive that creates a shimmer on the face similar to fine glitter. Instead, it creates a natural matte finish that contains no iridescence whatsoever
GOGO Instant Natural Volume Argan Mascara
A volume-boosting mascara that naturally plumps and curls for maximum lash drama.
What it does:
This mascara's patented Triple V Brush delivery system coats lashes one luxurious layer at a time for full, longwearing, clump-free, water-resistant definition. The rich, hydrating formula evenly builds thickness and smoothness, delivering a full fringe of blacker-than-black lashes with dewy shine. This natural and exclusive formula dries quickly without smearing, smudging, clumping, or flaking. An infusion of nourishing, protein-rich Argan Oil conditions and supports hair growth for lush, supple, healthy lashes.
- Synthetic Fragrances
- Synthetic Dyes
The GOGO Campaign: Get One, Give One
Beauty for a cause. Josie Maran has teamed up with City of Hope, a leading cancer research, treatment, and education institution, to launch the Get One Give One Campaign. For each GOGO mascara purchased, Josie Maran Cosmetics will donate one mascara to a City of Hope cancer patient/survivor (up to 5,000 units). Thereafter, through Aug. 2012, $1.00 from the sale of each GOGO mascara will be donated to City of Hope's research, treatment, and education of women's cancers. Minimum donation of $25,000. With your purchase, you are helping women look better, feel better, and build self-esteem. Now isn't that beautiful?
Daily Face Shield with Adaptogens SPF 40+
A lightweight, oil-free, and oil-controlling sunscreen that provides broad-spectrum protection with SPF 40+.
Flawless Skin Daily Face Shield with Adaptogens SPF 40+is a lightweight, oil-free, and oil-controlling sunscreen that provides broad-spectrum protection with SPF 40+. Using dispersed Titanium Dioxide, this formula goes on sheer to create an invisible shield against UVB rays, which can result in sunburns and against UVA rays to prevent visible signs of aging. Extreme environmental stressors can lead to inflammation and damage skin cells. Formulated with advanced Adaptogens, Flawless Skin Daily Face Shield functions as a thermostat to respond to extreme heat or cold allowing skin to adapt to these extremes. More than a sunscreen, Flawless Skin Daily Face Shield not only protects skin from damaging sunrays, but shields it from damaging environmental conditions that can occur all year long. Makeup compatible and free of parabens, fragrances, and oils.
Ultraflesh to Make Sephora Debut
Ultraflesh Panthera mascara was conceived as "a holy grail product" by Nicole Ostoya, chief executive officer of Studio USA LLC.