- Light Mix Eyes (1 new variation)
- Lash Wide Maker (1 shade)
- Eyebrow Mascara (2 shades)
- Rouge Star Classics (Prism Pearl) (4 new shades)
- Dramatic Memory Rouge (2 new shades)
Hydrationist is said to rehydrate skin for up to 24 hours, and features Bio-Mimetic Water and a Sustainable Moisture Complex.
The presence of Bio-Mimetic Water is said to help to boost the production of the skin’s natural moisture, and is backed up by magnesium, calcium and zinc.
The Sustainable Moisture Complex helps skin to naturally build and maintain a strong moisture barrier, and is said to strengthen it by up to 50% after just four weeks’ continual use.
Nadine Pernodet, of Estée Lauder, explained why the product is key in the fight against the signs of aging:
“Dehydrated skin is prone to premature ageing; dehydration accelerates the ageing process.”In order to fulfil its maximum potential, Hydrationist should be applied morning and night in combination with an effective repair serum.
“We know that moisture is a key defence against premature ageing. Basically, if you want to slow down the ageing process, hydration needs to be addressed.”
Hydrationist skin care products will be available in three different options- a creme for Dry Skin, a creme for Normal/Combination Skin and a lotion for Normal/Combination Skin, and are due to hit shelves in February.
Chloe are set to unveil three new fragrances in early 2010- named the Eau de Fleurs collection. The brand is keen to capitalise on the success of their previous fragrances, including the ever popular Chloe Eau de Parfum, which was released in an Eau de Toilette format last year.
The Eau de Fleurs collection consists of Eau de Fleurs Neroli, Eau de Fleurs Lavande and Eau de Fleurs Capucine.
Eau de Fleurs Neroli, created by Alienor Massenet, is described as a crisp and clean scent, and features notes of clary sage, tonka bean, white musk and amber.
Eau de Fleurs Lavande is a headier scent, and is the brain child of top perfumer Domitille Bertier.
The final fragrance in the collection, Eau de Fleurs Capucine, was created by Louise Turner and is based around green notes.
All three fragrances will be available in 100ml Eau de Toilette measures, and housed in stunning elegant glass flacons complete with silver stopper.
The fragrances are due to hit the shelves in February, and are set to be a staple in every fragrance addict’s collection.