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21/10/2009

Joop Thrill

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For the launch of the new Joop!Thrill perfume and cologne, Coty asked Vanksen/Culture-Buzz to create a web callback system that could generate buzz about the new fragrances. The perfume’s universe is focused on thrills, adrenaline, and flirting. Thus, Vanksen created a concept that fits right into this universe.

Heart Notes : Precious iris, lily of the valley, mimosa
Top Notes : Sparkling bergamot, dewy leaves, peach juice
Base Notes : Seductive vanilla, sensual tonka bean, velvety sandalwood
Scent: Floral


The website’s opening video is sexy and shows us a couple passionately exiting a London taxi. Coty invites us to watch these two captivating characters enter an apartment. At this moment, the video is paused and the Internet user is called upon to decide whether to finish the story from the female or male perspective. The web callback system guarantees a greater and more interesting involvement for the Internet user.

Joop! Thrill Woman is exciting, energetic, and seductive. It was introduced with floral and fruity notes of morning dew, peach and lily. A heart announces a passionate mixture of mimosa and iris, while base notes finish with seductive vanilla, Tonka beans and sandalwood. This seductive blend of aromas is a real thrill for men. 

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