MYSTICAL MAKE UP AND BEAUTY

Guerlain creates a fragrance for women who dream of love. Idylle is the embodiment of the moment when everything begins, an explosion of the senses which lasts for one day or forever. Because even when love vanishes, the scent of love remains...


A Chypre Floral Eau de Parfum Idylle is a bouquet of fresh and sensual flowers: lily of the valley, peonie, freesia, lilac and rose. The Bulgarian Rose, the star ingredient, is balanced by patchouli and white musk to give a sensual base to the fragrance. Idylle is like a mist of flowers on the skin. The Idylle bottle is like a jewel, a precious works of art. The curve of Idylle represents a drop of perfume, a drop of gold, a drop of love.



The scent is being positioned as a “dream of love”, the olfactory embodiment of a transient love affair.



Idylle means love or the dream of it. It refers to a poetic genre that in the Greek Antiquity sang the amours and erotic encounters of a shepherd boy and girl in a bucolic setting.  It is also a song of innocence lost expressing feelings such as the fear to see beauty vanish and youth fly by all too quickly.


As the poet Theocrites penned in one of his idylles, "Soon your youth will fade away like a dream," thereby inviting the young shepherd girl to experience love before it is too late.



Thierry Wasser the perfumer who created Idylle explained that in keeping with the Guerlain family tradition of finding inspiration in love to compose their fragrances, he had wanted to respect this long line of spiritual forefathers, Key notes and accords are, Bulgarian Jasmine, Jasmine, Freesia, Lilly of the valley, Peony, Chypre and Musk. The creative hook for the bottle design by Ora Ito was the mention by Wasser of "a golden rain" which led to its shape as a golden drop of perfume. This ties in nicely with the golden bees that are emblematic of Guerlain bottles and is reminiscent of a display Guerlain had created where you could see golden bees seemingly falling from the sky, like rain.